INDUSTRY:
IT & Solution Intergration
CLIENT:
PT. Sinergi Merah Putih
YEAR:
2025
EXPERIENCE:
UI/UX Designer
Web company Design
about.
This project is a complete redesign and modernisation of the company profile website for PT Sinergi Merah Putih (PT SMP), a company engaged in digital transformation, connectivity infrastructure, and Green Technology-based innovation.
The main objective of this project is to create a digital platform that inspires trust, is globally visible, and effectively communicates the five core business pillars of PT SMP: Foundation & Modernisation, Core Connectivity, Operations, Risk & Performance Optimisation, Insight, Innovation & Advanced Analytics, and Wellness, Collaboration & Culture Enablement.
challenge.
The old website of PT Sinergi Merah Putih (PT SMP) experienced a decline in engagement due to several critical issues:
Lack of Brand Clarity: The outdated and rigid visual design failed to reflect the company's identity as an innovation leader focused on Green Technologies and modern urban solutions.
Fragmented Information: The company's five core service pillars were presented separately and in an unstructured manner, making it difficult for business prospects (especially investors and potential B2B clients) to understand the company's value proposition holistically.
Low Call-to-Action (CTA) Efficacy: Important buttons such as ‘Contact Us’ or ‘Explore Solutions’ are hidden, resulting in low lead generation.
